Branson Missouri

Branson Edge

Friday, April 27, 2007

Wild Goose Chase To Branson

KIMBERLING CITY, Mo. (AP) -- Travelers looking for Ozark Mountain Resort must be disappointed when they pull up to Tish and Lyle Ashley's place. It's a three-bedroom ranch-style home, not a 150-acre vacation spot, and it's on the wrong side of Table Rock Lake.

For the past two years, a lot of visitors have pulled travel trailers and boats up the Ashleys' one-way street -- and gotten stuck -- thanks to wayward directions from the computer search engine MapQuest.

"We've had them from Nebraska, Wisconsin, Chicago and Minnesota," Tish Ashley said. "I feel sorry for those people who've driven so far and end up on our one-way street in the middle of nowhere."

Ozark Mountain Resort is a popular, lakeside condo rental spot in Kimberling City, located in southwest Missouri about 10 miles from Branson. A MapQuest search for the resort places it several miles off the mark, next to the Ashleys' home on a one-way residential street on the opposite side of Table Rock Lake.

MapQuest is operated by internet giant America Online. Spokeswoman Melissa Gordon said the company would investigate the situation at Kimberling City.

Tish Ashley said some tourists "are pretty unhappy when they end up on our one-way street."

"We tell them we've tried to do something about it, but you can't even get ahold of anyone from MapQuest to get it solved," she said

Travis Tucker, Kimberling City's public works director, said the city put a "dead end" sign on the Ashleys' street to warn lost travelers.

He's also made numerous calls to MapQuest over the past two years.

"They said they were going to have some of their engineers look at it, but the problem seems to be continuing," he said.

Ashley said it's not just tourists who end up lost. Big trucks trying to make deliveries to the resort have ended up on her street as well.

Marie Rasso, general manager at Silver Leaf/Ozark Mountain Resort, said her company used to have a MapQuest link on its Web site, but removed it after reports that it was incorrect.

"We've gotten to w



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